19+ Free Editable Project Brief Templates [Word+PDF]

Before commencing on the actual project, you have to implement a detailed project brief template in order to make your project successful. Sometimes, your project doesn’t turn out the way you expected it to be and the reason behind it is that you didn’t define the project objectives, expectations, and deliverables before starting it. This is a very common mistake done by inexperienced marketers and designers.

What is a project brief?

A project brief is basically a document that defines all the project ideas. It explains the goals, scope, and constraints of the project. It describes the time frame required for the project to obtain its goals. You may also like Project Charter Templates.

The benefits of a project brief to your project:

Here are the benefits of a project brief that you must know before proceeding with your project;

Effective project outcome

A project brief makes you able to understand the logistics required in your project. This informs you that which supplies are best t for your project. Moreover, you should know what issues can occur and how to solve them effectively. Lastly, towards the defined goals and objectives, you’ll always guide the implementation of the project.

Saves time and money

The project brief tells you what it takes to make your project successful. By having a background knowledge, you will always provide a brief estimate of supplies. Thus, the suppliers will always get it right from the word go and inflated costs will be reduced significantly.

Makes management of costs easier

You’ll always work harmoniously with your project suppliers after identifying what you want for your project. Furthermore, the project implementer won’t spend money on finding your business, your competitors, and target audience.

How to write a project brief?

Here is the step-by-step guide that will help you in writing a project brief;

Determine your company profile

Before going into explanation, you have to describe the purpose of the project and who the project is being created for. When you have determined your intended clients, the project managers easily understand the client and the brand.

Demonstrate what your project is all about

Here, you have to explain what your project is going to create whether new products/services or redesigning things that already existed. It is also essential to specify which stakeholder will be responsible for the project implementation. Lastly, determine some critical details and the requirements required in the project implementation. Keep in mind that the requirements of the project plays a significant role in the overall completion of any project. You should also check Project Schedule Templates.

Define your objectives

A well-defined objectives can be easier to achieve. You should always use SMART principle to set better goals.

Identify your target audience

You have to make a personalized project in order to get your project goals. Make sure that your project produce things that meets the requirements of your target audience. So, take some time and ask your audience regarding their likes and preferences.

Plan your schedules and budget

You have to work on your time frame after identifying your audience. A well-drafted project brief has proper budgeting and scheduling that eliminates last minute rush that would affect the overall project outcome.

Identify the project scope

Your project requires a well-defined project scope to achieve its ambition. Range assists in highlighting the project’s deliverables, features, tasks, budget, and deadlines. For internal planning, describing our project scopes is an important step. It assists in reaching a clear understanding between different stakeholders.

Measure your success

Measuring your success is the final step of your project brief. You have to assess the effort, resources, and time to identify what requires to be done to make the project successful.


In conclusion, a project brief template should be drafted in such a way that it flows naturally as per your project requirements. It is a very significant tool that guides your project towards its successful completion.